Friday, 28 January 2011

Verbiage

The world of branding is a wondrous place, where words are made up on a daily basis to make things sound more important and more expensive. My favourite example of this today is the headline of a page of a powerpoint document I've been given which reads:

Interstitial Page
Current and Proposed Verbiage

If you're looking for a translation, you aren't going to find one here. I'm as baffled as you (probably) are.

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