Too much choice

There is such a thing as too much choice.

A good case in point is probably Tropicana Orange Juice in the states.

While Tropicana make a whole range of juices, my local market stocks no less than 10 kinds of Tropicana Orange juice.

Want No Pulp? Fine.
Some Pulp? Fine.
Low Acid?
Healthy Kids?
Calcium?
Omega 3?
Orange AND Tangerine?
Antioxidant Advantage?
Lots of Pulp?
Orangeade?

I plumped for Some Pulp, although I dithered over Lots of Pulp. What is a boy to do?