Mental States

I was recently asked to internally promote an upcoming Interbrand design tour to the New Museum. We do monthly design tours here, which are cultural outings for the company after work. This one was for an art exhibition called Mental States, so, I thought I'd rip off a bunch of artists (most recently Stefan Sagmeister) and create an arty thing on the main staircase.

The nice thing about creating messages in a 3D space is that they only read correctly from a single point, otherwise it just creates an interesting masking tape pattern on the staircase

I did a bunch of posters for this tour as well, but this was by far the most fun to create.